Our clients
Here are some of the valued clients who have entrusted us with the responsibility of developing their vision and voice. We’re proud to have helped them locate the pivot point in their growth and success.
- Adecco
- Avotus
- Camilion Solutions
- Channel Zero
- Chuck Gammage Animation
- Canadian Springs Water Company
- DataMirror
- Delta Hotels
- Ferrero Canada
- Fingertipware
- Flakeboard
- INVIS
- Labatt Breweries of Canada
- Legislative Assembly of Ontario
- Levine Financial Group
- MICA
- The Nuance Group
- Upper Canada Forestry Products
- Scotiabank Financial
- Shred-it
- Veritas Canada
- Walt Disney Company of Canada
Health and Medical
- Bioniche
- CDHF Canadian Digestive Health Foundation
- CIHR Canadian Institutes of Health Research
- SciCan
- SGI
- Shoppers Drug Mart
- Unitron Hearing
Education
- Elementary Teachers of Toronto
- George Brown College
- Shimer College
- Ontario Science Centre
- University of Toronto
Not-for-Profit
- Amnesty International
- Canadian Breast Cancer Foundation
- Canadian Cancer Society
- Canadian Centre for Policy Alternatives
- Daily Bread Food Bank
- FoodShare
- Heart & Stroke Foundation
- Kids Help Phone
- The Lung Association
- Occupational Health Clinics for Ontario
- Toronto Arts Foundation
- Toronto Community Housing
- Unicef
SciCan
Corporate Identity and Messaging
SciCan is known globally as a manufacturer of quality dental and medical products. The company retained Pivot Design to help SciCan develop their North American repositioning, “A higher standard” and coordinate its fiftieth anniversary. Based on the success of both projects, SciCan invited Pivot to create a comprehensive advertising campaign to lead the company’s international rebranding effort. Pivot produced all the elements of the integrated campaign, including applications to all communications materials worldwide Canada, U.S., Germany and France.
Flakeboard
Corporate Presentation > Brand Product & Sales Material
“We came to Pivot at a time when we had just completed a major acquisition and needed an entirely fresh look and direction. Our first major project was a presentation piece for the largest and most recognized part of our business. The creative was rich, relevant and captivating, and accomplished what we set out to do – take our image to another level. Working with Pivot has been a professional, efficient and collaborative experience, and we are looking forward to growing our partnership with them.”
Gillian Matthew, Flakeboard
Daily Bread Food Bank
Not-for-profit > Brand Positioning and Campaign Development
Toronto’s Daily Bread Food Bank needed a refreshed message and image to help them become more effective advocates. Their existing positioning of “Feeding Hungry People” was viewed to be less proactive than where they wanted to be, so they approached Pivot to help them develop an entire repositioning campaign, shifting them into their new advocacy role of “Fighting Hunger.”
To develop a more assertive posture, Pivot rebuilt Daily Bread’s public stance around the “Fighting Hunger” theme. We then helped Daily Bread take its message to the streets, launching the “Hungry City - Make your Mark” campaign and deploying a full communications strategy that included advertising, a microsite and web banners. The repositioning effort culminated with a full-press guerilla marketing campaign involving bus design [not sure what this is], street teams, sidewalk chalking, posters, buttons, bags, wild postings and collateral materials.
DataMirror
Corporate Communications
As a real-time data integration and protection company, DataMirror wanted to promote the new IBM iSeries server, and was looking for ways to convey its benefits to potential clients. DataMirror felt SME clients would embrace the technology’s benefits if they had a clear understanding of its benefits for their own businesses. DataMirror asked Pivot Design to build a personable advertising strategy that would stand out in a media environment cluttered by impassive, technology-oriented promotion. Our eclectic “Fall In Love with Your iSeries” campaign dared to show entrepreneurs literally embracing their servers in surprisingly unbusinesslike settings, such as public parks. The ad strategy led to an equally successful “Feel the Love” direct mail campaign that resulted in heightened awareness of increased sales.
IBM itself applauded the campaign, congratulating DataMirror on its efforts to promote the broader business benefits of a cutting-edge technology.
